2025 — Present · London, UK
Assistant General Manager
Wyke Green Golf Club
- Operational leadership. Primary point of contact across a 30-person team spanning golf, food and beverage, course maintenance and administration, with budget oversight and P&L reporting.
- Membership growth and retention. I have delivered a 13.1% increase in membership income within my first year, while reducing member churn to its lowest level on record.
- Participation. Grew women’s membership by 28% and junior membership by 15% through targeted initiatives.
- Visitor golf. Grew green fee revenue by 49.5% by introducing new processes for online tee bookings and conducting a full review of green fee pricing.
- Facility improvements. Working with the Course Manager, I designed and priced a new short-game practice facility, presenting concepts to the board within a 10-year facility plan. I also oversee two golf simulators, and have worked with the Head Professional to design, scope and fund the renovation of our simulator space.
- Technology and the member journey. Automated customer data capture so that regular visitors are identified, contacted and — hopefully — converted to full members. Designed and piloted automated event and diary communications across catering, bar, pro shop and administration.
